Dinorah Teresa Alfonso-Co Founder
Teresa Alfonso is an accomplished, customer-oriented executive with an outstanding record of success in hotel openings and international hospitality operations. Teresa Alfonso has a proven track record with multiple brands acting as the Vice President of Operations for various hotels and resorts. Teresa Alfonso spent over a decade with Occidental Hotels and Resorts developing brand identity and marketing strategies for the company worldwide.
Teresa Alfonso's efforts were behind the creation of the luxury brand Royal Hideaway Playa Car for Occidental Hotels as Vice President of Brand Development. Throughout the course of her work, she made a great contribution to the development of Royal Hideaway Brand's positioning in the luxury market. Royal Hideaway became the first 5-star all-resorts concierge in Mexico and the first all-inclusive property to be accepted by the leading hotels of the world and Virtuoso. Royal Hideaway is also the #1 resort in Riviera Maya; the hotel received the National Award for the best hotel in Mexico. It was also the first resort in Riviera Maya with a 5 Diamond award.
In addition to her work in brand development, Teresa Alfonso oversaw operations and organized major renovation and opening projects for the company. She directed the brand development of multiple lines including Occidental Grand, Flamingo, Allegro Resorts, and Miguel Angel Hotel in Madrid. Teresa Alfonso was instrumental in establishing the US and European market positions , and expanded market share in both hemispheres, including conceptualization and implementation of brand operation standards and marketing strategies for the independent product lines.
Other accomplishments include new development projects, brand operation standards, a design guideline, sales & marketing initiatives, brand contract negotiation, and asset management overseas in Turkey. Teresa Alfonso was also responsible for developing the Sheraton, Istanbul and Crown Plaza, Minsk as the owner's representative and VP of Operations to implement construction timeline. She inspected the final quality, and the launch of operations. Teresa Alfonso ensured the coordination among key parties: the owner, the developer, the designer, contractors, vendors, and management during construction, pre- opening, and post-launch. Her previous experiences include operations, development, and asset management in the Caribbean, Turkey, and Central America for The Suu Manuel Antonio, Costa Rica and The Suu Turkbuku, Turkey, The Luxury Retreat Resorts & Villas, Dominican Republic, and Mandarin Oriental, Dalis Cay, Turks and Caicos.
Dinorah Teresa Alfonso obtained degrees from ESADE Business School, Madrid, Spain (Master of Business Administration), E'COLER DE GLION, Monteux, Switzerland (Bachelor of Science Hotel Administration), CORNELL UNIVERSITY (PDC), and PARSONS SCHOOL OF DESIGN, New York, New York (Interior Design).